Campaign Details

Campaign Title

STORY OF SACRIFICE

Advertising Agency

WEBPERS

Production House

Mad Boys Film

Brand Name

PRAN KRAKO

Type of Product

Food and Beverage


Campaign Background

The essence of Eid ul Adha is sacrifice. The sacrifice of something very close to the heart for something greater. This Eid PRAN Krako took a moment from a street-child's ordinary day to depict the extra-ordinary sacrifice people make all around us without us even knowing.


Objective

  1. Generate talkbility & gain Top of Mind Awareness
  2. To create mass engagement.
  3. To show off the meaning of the Eid-Ul-Adha in a different way.

Idea

Every year Eid ul Adha comes with the learnings of sacrifice. We told a story of sacrifice of a street child and encouraged people to share their stories or the stories around them.


Execution

We produced a short film to depict the story and boosted it on Facebook and YouTube for 20 days.


The Impact

The video became one of the best campaign of Eid-Ul-Adha & it created mass engagement on Facebook & YouTube.

Facebook engagement are as follows

2,391,712

Total Reach

152,394

Total Engagement

1,303,741

Total Views


YouTube engagement are as follows

73,218

Total Views